Do you have anything thoughts of eventually hiring people to work for you? I ask because it might be slightly awkward if you start hiring people to go out and fix stuff, and they are working for a company with your name in it. Dunno.
I used to work for 2 different computer shops (meridian computers inc. and CCI). Though, since i've gone corporate, i just do random things on the side to keep my skills fresh. I don't do anything formal, so i just stick to something incredibly bland, like <my name> consulting. Implies they are hiring you and not a generic company to help them out.
If you want an actual company name, there's also coming up with something made of a few words, but market it from the acronym. Sounds really bad, but the company 'CCI' I worked for was really Crafty Computers Inc. (the owner's last name was Craft).