Saw it on engadget, this is my breakdown of it:
Andy Babin:
http://www.killernic.com/KillerNic/ yay bundleing tou's on consumer gear
Andy Babin: i could have disecting the marketing bullCrap for housrs, its funny
Network packets for your games are
prioritized and delivered before all
other network activity on the system.
so QOS
MaxFPS™ Technology offloads your
network processing to Killer, which
frees your CPU to focus on what you
need it to – THE GAME!!! Killer’s
superior performance allows you to
experience more Frames Per Second
even on max’d out PCs with top of line
graphics cards and other peripherals.
so a real lan chipset
When other gamers complain that your
Ping is too low, adjust it a little higher
until they stop whining. Then, dial it
back down and go in for the kill!
WHY?????? Win more because UltimatePing™ Technology offers the fastest gaming performance possible. No
matter how fast your ISP is, you can get a better Ping. UltimatePing Technology maximizes the speed
of your gaming PC because Killer’s Network Processor Unit (NPU) delivers data to games faster than
traditional NICs or LOM, and reduces your Ping in online games
packets only travel at the speed of light (a lot of the internets backbone is fibre, but the same could be said for copper.) You run into physical limitations beyond your network card, routers, modems, etc. Chances are you are doing a 0-5ms ping to your router (right now under 5ms on 54g wifi, under 1ms on 10/100)
This is mostly a rebadged server nic, and i'm curious to see what chipset it is. Stuff like a TCP offload engine and such is designed for a server with thousands of connections. That being said if you want the type of performance buy a intel or other server grade nic.
That being said, it's marketing at it's finest, like the X-fi (headphones do more than a soundcard) cards, and physics engine (hasen't proven worthwhile yet), one more thing to shove in a vacant PCI slot that does NOTHING to help you game.