everything said thus far are good reasons for me.
actually the site was running very poorly for me, but yesterday it seemed to perk up.
to quote the man himself "ShipUPride: and our host finally reported back that they feel they fixed the problem, and we should see a big improvement"
I guess there was someone else on our server that was SSH'in in or something and gaining more resources, so we should be fast (er) now.
But yeah, new features rock, and the shop is fun :D