Fudge that. Hard G for life, homie!If the creator wanted it pronounced jif, maybe he should have used a j or something other than Graphic Interchanged Format. Graphic. With a hard G. Deal with it.
Also, hard G in GIFT, therefore hard G in GIF. The phonic from the first letter doesn't change just because you've added a letter to the end of the word.
I've always pronounced it as a J. I'm glad to see I was correct. Get with it scrubs
Im going to throw peanut butter at you. I hope you are wearing scrubs.